Bites that Unite! – KFC
Case Study:
communication agency, albania, advertising agency, digital marketing, digital agency, marketing agency, programmatic
Introduction:
KFC, the world-renowned fast-food chain, embarked on a heartwarming and culturally rich campaign in Albania, titled "Bites that Unite!" The campaign aimed to connect with Albanians and all people, emphasizing the universal values of trust (besa), freedom, bravery, and hospitality that are deeply rooted in Albanian culture. The campaign leveraged these values to portray how food, particularly KFC, can bring people together, even when they are far apart and diverse in their backgrounds.
communication agency, albania, advertising agency, digital marketing, digital agency, marketing agency, programmatic
Wrap Up:
KFC's "Bites that Unite!" campaign struck a chord with Albanians and people from various backgrounds, as it celebrated universal values while highlighting the power of good food to bring people together. The campaign received positive feedback and engagement across social media platforms and garnered significant attention from the Albanian audience.
communication agency, albania, advertising agency, digital marketing, digital agency, marketing agency, programmatic
